{"id":68485,"date":"2018-02-01T23:34:47","date_gmt":"2018-02-02T07:34:47","guid":{"rendered":"http:\/\/wpbeaveraddons.com\/?p=68485"},"modified":"2018-02-01T23:35:41","modified_gmt":"2018-02-02T07:35:41","slug":"woocommerce-checkout-beaver-builder","status":"publish","type":"post","link":"https:\/\/wpbeaveraddons.com\/woocommerce-checkout-beaver-builder\/","title":{"rendered":"Design a High Converting WooCommerce Checkout Page with Beaver Builder"},"content":{"rendered":"

Do you know that on an\u00a0average\u00a027% of US online shoppers have abandoned an order<\/strong> in the past quarter solely due to \u201ctoo long\/complicated checkout process<\/strong>\u201d<\/em>? (source: Baymard Institute<\/a>)<\/p>\n

It means that out of every four customers, there is a possibility that you might be losing out on one, just because of a tedious\u00a0and boring checkout page. This can become quite an issue for any business who is trying to make an online sale and that too just because of an ill-designed checkout page.<\/p>\n

This bitter fact of the e-commerce world has troubled many businesses since the beginning but now it is time to change that.<\/p>\n

Having a functional and straightforward checkout page is important for improving sales but how your checkout page looks, plays a huge part in it too. So, an ideal checkout page must maintain a proper balance between looks and functionality.<\/p>\n

10 Tips to build a High Converting Checkout Page<\/h3>\n

Before getting to designing, we must understand the elements or attributes that make a checkout page the way it should be. There is no thumb rule to a good checkout page, it all depends on what kind of products you are selling, the theme of your website, and other factors as well. Let’s have a look at the factors that make a checkout page better-<\/p>\n

1. Clean and Simple Layout<\/h4>\n

This is an obvious one yet often ignored. The checkout page should be made with minimal design focusing on lesser diversions and more streamlined arrangement. The potential customer should not feel intimidated at all while checking out as it will only pull the customer from buying the product. Also, you should restrain from adding any promotions or recommendations from the Checkout page. If you want to recommend something to your customer, do it on the cart page.<\/p>\n

2. Build Trust with Security Seals<\/h4>\n

Include security seals and credit card logos on your website, this will create a sense of trust and let your customer know that your website is a trusted place to do business. You need to make your customers understand that their payment information will not be compromised.<\/p>\n

3. Provide\/Enable Guest Checkout option<\/h4>\n

There is nothing more annoying than seeing a “Login or Create an account” popup when you are about to make a purchase. Keep an option for guest login and remind them to fill in their details to track the product once the purchase is done. Customers would gladly give their contact information and create an account once they have made a purchase.<\/p>\n

4. Allow Sharing Cart Contents<\/h4>\n

Have you ever considered that what if the person buying the product is not the end customer? There are many cases where agencies make purchases on behalf of their clients or they need a formal signoff from their boss to complete the process. In such scenario, providing an option to share the cart contents smoothens the process a lot.<\/p>\n

5. Display items and item Totals<\/h4>\n

Give your customers a last chance to review the products and confirm the information they have entered before proceeding with their order. Let them know the important details such as size, color, version, or any other information that might be crucial relating to the product and ensure them that they have made the correct selection.<\/p>\n

6. Prominent Call to Action Buttons<\/h4>\n

The CTA of the Checkout Page is the Buy Now\/Purchase button. In the end, it all boils down to this button. You must make sure that the Buy Now button is appealing enough to lure the customer to click on it. Avoid using striking colors such as pitch red and black unless they match with the theme of your website. Include hover effects to the button and other animation effects that will boost the conversions of the Checkout page.<\/p>\n

7. Properly Style the Input Fields & Labels<\/h4>\n

One other important thing that you should make sure of is that labels are styled properly. There should be proper spacing between input fields and sections. The way your checkout page’s elements are arranged matters a lot. Try removing unnecessary information from the page and add placeholders in the fields notifying the user about what information has to be entered in them.<\/p>\n

8. Two Column vs One Column Layout<\/h4>\n

This attribute depends on your website and the kind of product that you are selling. This also depends on the number of products your average customer purchases at a time. You can try both layouts and apply the one that suits your website better.<\/p>\n

9. Remove unwanted fields<\/h4>\n

Another thing that bugs the user is bombing them with loads of data fields. Asking unnecessary information is another thing which will end up with annoying the user. If you have taken Email, try to avoid forcing the customer to give their phone number as well. You can remove additional fields or just set them to be non-mandatory which will do the job too. Just make sure you ask for the information you REALLY need and the information does not fall into the “nice to have” category and lead to a useless and bulky database.<\/p>\n

10. Maintain Transparency<\/h4>\n

If you ask the user for information that they might be reluctant to give you then tell them why you are asking for that specific info. You can add a description of the field but make sure it is terse, to the point and not too much wordy. For example, if you are asking for Date of birth of your user, let them know the proper reason for the same such as “We offer special birthday bonuses to our loyal customers”.<\/p>\n

There are many other proven methods as well but the ones mentioned above will surely show some prominent improvements in your conversions. Also, I am sure by this point we are through with all the things that you need to add and modify on your website’s Checkout page. Let’s see how you can do that as well!<\/p>\n

Design a High Converting WooCommerce Checkout Page with Beaver Builder<\/h2>\n

Beaver Builder<\/a> allows you to create flexible page layouts. We built, WooPack – an addon for Beaver Builder<\/a> which gives you the flexibility to style WooCommerce Cart & Checkout pages along with few more features.<\/p>\n

What is WooPack?<\/h3>\n

WooPack<\/a> is an add-on for\u00a0Beaver Builder<\/a> and WooCommerce. This addon once installed and activated will unleash a whole new level of customization for your WooCommerce Store.<\/p>\n

WooPack comes with many modules like Cart, Product grid, Product carousel, Checkout, etc. and you can change almost every attribute of these modules using the module settings.<\/p>\n

Since now we are aware of the tool, let’s understand how we can style our checkout page using the tool.<\/p>\n

How to Style your WooCommerce Checkout Page using WooPack?<\/h3>\n

To style your Checkout page, first, make sure you have all the following plugins installed and activated-<\/p>\n